Everything is in balance, harmony and proportion

For thirty years, Primare, headquartered in southern Sweden, has been designing and producing award-winning high-fidelity audio components, bringing Scandinavian integrity and timeless design quality to a global audience.
Each Primare product embodies a commitment to Scandinavian ideals, such as lagom- the true satisfaction of balance and harmony. 
not too much. Not too little. Just right.

Primare adopts a modular and environmentally friendly approach, supplementing core values ​​such as long-lasting quality, ease of use and satisfactory performance, and easily provides today’s ever-expanding rich and diverse music and visual experience, whether the source is analog or digital, wired or Wireless, storage or streaming.

Primare-Scandinavian sound and vision.


During the early 1980’s, leading Danish industrial designer and passionate audiophile Bo Christensen set out to create a new kind of audio company. Frustrated by the sound quality, aesthetics, and user interface of typical audio gear, he created a team of designers, which included gifted engineer Bent Nielsen, to form a technology group named Primare Systems AB. Their corporate mission was, first and foremost, design components of exceptional sound quality. Secondly, the products must have an elegant appearance, precise proportions and a user-friendly interface. Additionally, it was decided to eschew the industry standard twelve-month product life cycle and instead develop “living products” that could easily evolve as technologies and methodologies changed. The potent combination of clean Scandinavian design, simple yet elegant circuitry, and straightforward operation created audio components of uncanny originality.


《 PRIMARE Producd